It’s not just a party … it’s an experience

For the past few days I’ve been in Bali.  It’s been a business trip infused with massages, swimming and spending time with my wonderful husband Jason.  My kind of business trip!

It’s been a very productive few days.

I’m excited about what I’ve achieved because it’s going to make running your Direct Sales business easier than ever before and frankly, that makes me super happy.

But … more on that another time.

Right now I’d like to chat a little about massages here in Bali.

I know it may sound weird but stick with me.

I believe if you really get what I’m about to share with you, it has the potential to have a huge impact on the growth of your business.

You see, in Bali you have lots of choice when it comes to getting a massage.

In business terms … supply far exceeds demand.

In other words, there are more people selling massages than people buying massages.

It reminded me a bit of Direct Sales with more Consultants wanting to book parties than people wanting to host parties … or at least that’s what Direct Sellers with empty calendars would have you believe.

So if the supply of parties is high and the demand for them is low … how do you fill your calendar?

The secret is  …

Stop doing parties and start consciously creating experiences for people.

The people in Bali offering massages who get this have thriving businesses.  They don’t have to be outside their shops touting for business because they have an over supply of staff and no customers. Their massage rooms are already full.

How do they do that … how do you do that?

Here’s a couple of things for you to consider.

Experiences both good and bad, are created through our five common senses of sight, taste, touch, sound and smell and for many women through their six sense of intuition or gut feeling.

So when you are with people either in a group format or one on one think about the sensory experience you are creating … not just for your physical products ie the products your company produces but for your party experience, your business opportunity and with you are well.

It’s also important to remember …

You can’t control people’s experience as everyone processes information through their common senses differently.  Having said that … with conscious creation you can influence their experience.

So I’m curious to know … how are you going to positively influence people’s experience of you and what you have to offer through your business.

Please share in the comments section below so we can all continue to learn and grow together.

Lyndsey xo

 

 

 

How To Minimise Cancellations And Postponements

Are cancellations and postponements getting you down?

Are you missing out on achieving your goals and dreams because your parties don’t hold?

Having worked in the field for many years myself I understand the emotional roller coaster ride you experience when you get party bookings in your calendar or diary only to lose them days or sometimes hours before they are due to go ahead.  Not only does it play havoc with you achieving your goals, it impacts your family’s cash flow and messes with your confidence.

If you want to minimize cancellations and postponements it’s important to remember that people are constantly making choices on how to spend their time.  A host may book a party with you today for a certain date and then a few days later a friend may invite them over for dinner on the exact same day.  Whether they decide to hold their party date with you or go to their friend’s house for dinner is determined by what they believe will add the most value to their lives.  If you fail to position your product called “The Party Experience” as something of value  to your host, then you can expect lots of postponements and cancellations.

Here’s my top three tips on how you can reduce your postponements and cancellations and get more parties to stick.

Step #1 – Find Out Why Your Host Has Booked

When you know why your host has chosen to book a party, you can offer gentle reminders along the way to keep them engaged and enthusiastic about holding their party.

There are usually five key reasons that people choose to book a party.

#1 – They love your products and want to get them free or at a discount
#2 – They want to help their friend maximize the host rewards
#3 – They want to have some fun with their friends
#4 – They love your message and want to share it with others
#5 – They love you and want to help you grow your business

Step #2 – Keep Your Hosts Enthusiasm Alive

When you know why your host has booked you can keep their enthusiasm alive by reminding them why holding their party is important to them.  Organising a party can be an emotional roller coaster for many people. When they initially book they are usually excited. Then as they start inviting people to come along, they may get a few knock backs and their enthusiasm can start to wane. It’s up to you to keep the fire in their bellies burning if you want the party to hold.

Step #3 – Stay In Touch With Your Host

Just because someone has booked a party, doesn’t mean they are completely sold on holding it.  Its said that people need to hear your marketing message seven times before they become fully committed to buying from you.  Having an effective host coaching system in place enables you to continue marketing the benefits of hosting a party to your host, dramatically increasing the number of parties that stick!

Will people cancel if they book more than 2 weeks out?

I’m a big fan of booking in close because it helps to build momentum in your business.  If you’re a relatively new Consultant, it will also make the process of keeping your host excited about holding their party a little easier for you.  Having said that, if you have a busy calendar booking further out doesn’t mean people will lose interest and postpone or cancel their parties.  I had more than 80 parties in my calendar at any one time and few moved.  Why?   Because I followed Steps 1-3 above and as a result, got very good at positioning my product called ‘The Party Experience” as something of great value in the eyes of my hosts.

So now I’d love to hear from you:-

What are you currently doing that is working when it comes to reducing the amount of postponements and cancellations you get in your business?

I’d love to hear your comments, so go ahead and share your thoughts in the section below.

Until next time – happy partying!
Lyndsey xo

How To Get More Day Time Bookings

I recently posted a comment on my Facebook community page Party Plan Revolution inviting everyone to share any challenges or problems they were incurring in their business, so that together, we could find solutions.   We received lots of questions which I’ll be answering over the coming episodes of Party Plan TV.

The question that has prompted today’s episode comes from Vonnie.   We appreciated your question so thanks for taking the time to share it!

Vonnie’s question is … How do you transition from doing night time parties to day time parties?   Great question Vonnie!!

There are three things to consider if you want more people to book parties during the day.

  1. Positioning
  2. Reward
  3. Referral

Check out this weeks episode of the show to gain insights into how focusing on these three things will set you up to win!

Keep reading…